Pricing for investment advisors exists on a spectrum.

 

On one end, you have automated passive advisors (also known as robo-advisors). They typically charge fees of 0.25% or less. However, you get what you pay for since they usually don't do much more than help you rebalance your portfolio.

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On the other end, you have hedge funds, which typically charge steep fees of 2% on top of taking 20% of any gains you make. They justify their high fees through sophisticated investment strategies. 

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Then you have us, sitting somewhere in the middle. Our goal is to make sophisticated investment strategies available to everyone for a low fee. And we are able to do so through advances in technology and automation!